graphic warnings

New Zealand: lessons from the introduction of graphic warnings

This study is published in the WHO Newsletter.

New Zealand: Images credited with helping 170,000 stub out bad habit

Two years ago, when the introduction of photographic health warnings on cigarette packets were announced, a quarter of New Zealanders smoked. Now, almost a year after the graphic reminders of the health risks of smoking appeared on every tobacco product sold in this country, that has dropped to one in five Kiwis.

"It's a huge gain. It equates to 170,000 less smokers," the Ministry of Health's national director of tobacco control, Dr Ashley Bloomfield, said.

Graphic warnings delayed in New Zealand

While Australia has adopted graphic warnings in March 2006, the decision is not yet taken in New Zealand and advocates worry about effective delaying tactics of the industry. Such delaying tactics seem to be pervasive as many governments appear reluctant to go ahead with the graphic warnings.
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Source: TVNZ , Austalian cigarette warnings