Graphic health warnings need to cover almost the entire surface of
cigarette packages if they are to become more effective in convincing
smokers to kick the deadly habit, new Health Canada research found. (here the report in pdf format).
"Findings suggest that increasing the current size of warnings of
cigarette packages is not very effective to negatively affect image of
smokers or perception of cigarette product attributes, unless health
warning messages occupy the entire front panel," the study states.
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