Philippines has finalized requirements so that graphic health information will appear at the top 30% of the front, and the top 60% of the back. A separate law (which continues in force) requires a 30% text warning to appear on the front. Thus total messages on the front would be 60% and 60% on the back.
One of the 9 picture-based messages is on breast cancer. Philippines is the first country known to require a breast cancer message on cigarette packages. Congratulations on this important world precedent, as well as on the new requirements generally.
The picture is about the press conference where the Department of Health announced the change.
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