A new campaign by The Cancer Council Western Australia’s Make Smoking
History
program will encourage parents to make their home and cars smoke free
to protect their children from the dangers of second hand smoke. WATCH
Continue reading "Western Australia: Don't smoke at home or in your car." »
This blog is the contribution of the GLOBALink's Multi Media Center and GLKvideo to this year World No Tobacco Day.
From all the TV ads we survey and collect we have selected this series focusing on smoke-free environments.
Physicians for A smokefree Canada present this new documentary about Heather Crowe. A tribute to an extraordinary advocate and person.
The film shows how this one remarkable individual galvanized political and public health efforts to protect workers from second hand smoke.
In Minnesota the recent media campaigns produced by Clearway have focused on secondhandsmoke. You can see the 3 TV ads, including one with Heather Crowe (who died on May 22, 2006) on the areyouokwiththat.com site. They emphasized the untimely death of non-smokers exposed to environmental tobacco smoke: "involuntary smokers, involuntary deaths".
Lisa is an American Cancer Society volunteer and a cancer victim of
second-hand smoke on her jobs in bars and restaurants. She tells her story in a clip you can watch on YouTube. It is part of the Smoke-Free Illinois campaign. The clip started airing on March 22.
From the blog of Smoke-free Illinois:
A 30 second TV ad can't do justice to Lisa's story of courage and
survival. What follows is the written testimony Lisa Christia filed
with the Senate Executive Committee earlier this month in support of
Smoke Free Illinois. Read Lisa's story, and understand the risks and
dangers of secondhand smoke.
Continue reading "Lisa Cristia: A Victim of Second-Hand Smoke in Illinois" »
This site hosts a series of spots produced for the Rauchfrei campaigns in Germany. The most recent one aired during the Soccer World Cup in 2006. WATCH
Secondhand smoke is an "invisible killer", according to the new
advertising campaign,
launched by Public Health Minister Caroline Flint. The TV ad showing
secondhand smoke during a wedding party ran from March 5 to April 8. WATCH (Globalink MMC) and on the GoSmokefree site.
In November 2006, Legacy and the Ad Council launched 2 new clips about secondhand smoke. They are available on the dont' pass gas site and and on You Tube.
The problem I have with this presentation is that the smoker appears
totally unconcerned about his own health and the other people don't
seem either: taking it outside is considerate but I find the very light
tone sort of makes it OK to smoke (as long as it is outside).
The new media campaign in Utah
(that started in october 06) presents 4 clips of scenes from the past:
in an airplane, a doctor's office, a typing room, a restaurant. Just
click on the pictures on the left of the Smoke Free Utah page to see each clip or go to YouTube.
The scene in the doctor's office is quite amazing :)
This TV ad with farm animals smoking is used to announce the smoking ban in restaurants.
WATCH (French Version). Also on YouTube.
Co-produced by TF1 and the CNCT
(French National Committee for Tobacco Control) the simple and poignant testimony (30 sec) of Michèle (63 years old) who never
smoked but has lung cancer because of her exposure to tobacco smoke. WATCH (big file slow to download, thank you for your patience). Or via YouTube.
Here is a longer version (text) of her testimony (in French) from the press file.
Continue reading "Michèle, Non-Smoker with Lung Cancer: It Could Have Been Avoided" »
In what may be a first for the Federal Government, Health Canada
has posted its new anti-smoking ad about secondhand smoke in the home on YouTube.
Also in French. As of today I don't know of any other Health Department using YouTube officially. The traffic seems to remain low (the clip is not that exciting either).
This ad produced in Portugal for the Club of the Friends of the
Environment is one of several that compares smoking to farting. Its
English speaking version shows up on YouTube and it is listed in the Adforum site (but you have to be a subscriber to see it). I have found no reference to the year when it was created.
The French Government just passed a new decree prohibiting smoking in public places. This is the TV ad that has started airing (from November 16 to December 6, 2006). I found it on the Dailymotion site. Three days later is has also been posted on YouTube, on the official site of MILDT and on Globalink :)
There are 3 different spots: in a car, in a restaurant, in an office.
Below is the presentation of the campaign (in French).
The Massachusetts Department of Health produced 3 TV Ads in 2002 about various hazardous chemicals present in ETS. This format inspired similar spots in other countries.
WATCH this one about formaldehyde.
When you smoke around children, they smoke: that's the theme of the 2006 campaign of the Spanish Health Ministry (from september 4 to 10).
WATCH
Two clips on YouTube celebrating the new smoke-free environments in Hong Kong: workplaces and restaurants and karaokes.
They are produced by the Tobacco Control Office of the Hong Kong Health
Department but it does not look they were "officially" posted on
YouTube.
The Hong Kong Council on Smoking and Health produced several videos along the years. A few found their way into YouTube. Like this one about the smoke-free workplace (2005).
The Fall 2006 media campaign by the Swiss Federal Office for Health airs 3 TV Ads
congratulating various places for becoming smokefree: the Swiss
railroad, a restaurant, a sport club (in German, Italian and French
versions).
On March 26, 2006 Scotland banned smoking in pubs, restaurants and
workplaces. Here is the shock TV ad that began airing in November 2005 in support of the upcoming ban: the message is clear: "Passive smoking kills".
WATCH
Continue reading "Why Scotland goes Smoke-Free: passive smoking kills." »
Heather died in Ottawa on May 21, 2006. Watch her famous clip.
Thank you so much Heather for your courage, your persistence, your commitment.
The Heather Crowe Campaign site.
Luc's Office was produced in October 2004 by FCB for the French Health
Promotion Agency (INPES). It was the first clip (along La Maison de Marie,
Marie's House) ever devoted by this Agency to passive smoking since the
Tobacco Control Act of 1991 that supposedly protected non-smokers
rights but was left mostly unenforced.
That's 13 years of burying the issue but those two clips are quite good.
WATCH (Luc),
WATCH (Marie)
A young woman is seating in a cafeteria. This guy sits in front of her
and lights up a cigarette. She looks at him. Guess what's next :)
WATCH YT
This film is produced by Stivoro: Hou het leuk, hou het rookvrij
Continue reading "Meeroken! Smoke-Free in the Netherlands" »
A good clip from the Irish Office of Tobacco Control about smokefree pubs (and any workplace) WATCH
Watch all the smoke-free irish videos in Globalink's videotek.
This spot was produced to support proposition 201 that banned smoking in restaurants in Arizona. Posted on YouTube.
Passive smoking can kill is the theme of this 2004 ad from Scotland's Health Department. The next campaign's message was "Passive smoking kills". WATCH
(on YouTube).
| World No Tobacco Day 2007: 100% Smoke-Free Environments |
| Heather Crowe's Legacy |
| Lisa Cristia: A Victim of Second-Hand Smoke in Illinois |
| Rauchfrei |   |
| Secondhand Smoke The Invisible Killer | |
| Don't Pass Gas: Two New Clips |
| Smokefree Utah: What Were We Thinking? |
| On January 1st 2007 Restaurants in Belgium Are Smokefree | |
| Michèle, Non-Smoker with Lung Cancer: It Could Have Been Avoided | |
| Health Canada New Ad on YouTube |
| From Portugal: Smoking and Farting |
| Now You Know: ETS in France | |
| The poisons in Secondhand Smoke | |
| New Media Campaign in the UK about the upcoming Smoking Ban |
| Esta Nina Fuma un paquete al dia | |
| Hong Kong Smoke-Free Indoor and Public Places |
| Smoke-Free Hong Kong |
| Bravo! Weniger Rauch, mehr Leben: in Switzerland |
| Why Scotland goes Smoke-Free: passive smoking kills. | |
| A tribute to Heather Crowe |
| Luc's Office and Marie's House | |
| Meeroken! Smoke-Free in the Netherlands |
| Smoke-Free works in Ireland | |
| Yes on 201 for 100% Smoke-Free Restaurants in Arizona |
| Passive Smoking Can Kill |
| No Smoking Around The Kids |
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