This image was published in the French magazine l'Express in May 1995. It is a picture taken for Jean-Paul Signoret's last birthday. He died of lung cancer on March 6, 1995. It was accompanied by a letter he had co-written with his companion Michèle Affonso, on October 31, 1994, right after his surgery. He was 46 years old.
Richard Gourlain Jan 2d 1999, The members of the Gourlain family were the first in France to file a lawsuit of tobacco victims against a tobacco company, SEITA that became ALTADIS after its privatization (later sold to Imperial Tobacco). The lawsuit was filed in December 1996. Richard died on January 9, 1999, seven days after his wife Lucette shot the video. He was 49 years old. On November 20, 2003, the French Supreme Court exonerated the tobacco company from any responsibility.
Le tabac est une drogue (22 mai 1993), this full page ad was the back-cover for Libération and Le Monde on May 22, 1993. The goal was to raise the awareness about the health dangers of tobacco smoking but also to convince the press they could get health ads to replace tobacco ads if they were supporting adequate budgets for tobacco prevention. The press did not buy this argument and the French government never increased significantly the tobacco prevention budgets. The cost for the two ads was about $60K each.
Maureen died of emphysema at 58. Her story (with pictures) is told in the Evening Standard. How many people die prematurely of tobacco induced emphysema?
Chris Jordan incorporates the cigarette packs within Van Gogh's skull picture: he says the 200,000 packs of cigarettes,are equal to the number of Americans who die from cigarrette smoking every six months. There is no direct link to the image. Enter the Running the numbers, an American Self-portrait exhibit. It is the first image of the show.
Fiche Info-Santé 1: La cigarette et le corps du fumeur
Véronique le Clézio who is based in Mauritius produces illustrated anti-tobacco cards, each about a specific issue. She distributes them (for free) and people do take notice (in French)
With blue-faced people and the slogan "How long can you hold your
breath?" this campaign seeks to convey the dangers of secondhand smoke. Source: New Mexico Business Weekly
Thomas Hawk writes on his blog that the picture above by Joseph Szabo has been censored by Flickr or so it seems... In fact, according to a research by this French site Thomas Hawk used this picture to illustrate another case where Flicr erased a picture of a youth smoking. The debate goes on but where is the truth?
Creative Director: Prashant Sankhe
Copy: Sudeep John Koshy
Art Director: Prashant Yeware
“I thought it was an interesting take on the horrors of the terrible day,” says Prashant Sankhe,
Creative Director at PerceptGulf, Dubai, UAE - the advertising agency
which created the ad.
Cities and offices are trying to deal with increased litter where smoking is prohibited inside the buildings. Outdoor ashtrays should be more than ugly butts collectors. This one models after the Nantucket lighthouse. Remember the transparent lung installation in Germany? We need more imagination and better design for those outdoor ashtrays.
In 1989 the Minnesota Department of Health produced a famous ad campaign with their advertising agency Martin/Williams, the film being directed by Rick Dublin (both from Minneapolis). Here are two of the 12 animals smoking. This campaign was recycled in France in 1994 by the National Committee for Tobacco Control.
Becky Freeman and Simon Chapman have produced a comprehensive review (pdf) of relevant
evidence about the plain or generic packaging of tobacco products. It
draws from sources including internal tobacco industry documents,
tobacco industry trade publications and a recent 2007 Morgan Stanley
report which declared plain packaging to be one of three outstanding
concerns today (along with tax and hiding retail displays).
Roger Perron lost his legs because of his smoking. He now tries to help people understand the risks associated with smoking. He told his story in a book: My addiction to smoking with a striking cover.
This ad was the back-cover of Life Magazine on April 11, 1955. On the cover was Grace Kelly,winner of the Academy Award. The text at the top of the ad, titled When the movie is over is reproduced below.
California has produced numerous tobacco control campaigns but they did not make the resources available on line. They are starting -a little- to share some (11) of their past work on this page of TobaccoFreeCA.com.
This is an initiative by Drive Communication in Jeddah (Saudi Arabia). This
advertising agency has launched an anti smoking competition entitled
Creative "Anti Smoking" competition aimed at attracting young creatives
to participate in the fight against smoking. The winning campaign has
been published in Al Hayat Newspaper.
At
BAT’s AGM on 26 April in London, Adeola Akinremi protested that
BAT was selling cigarettes in quantities of two rather than packs of
ten and twenty - a practice made illegal in the UK
in 1991 as it makes cigarettes cheaper to buy for underage smokers.
When Jeffries Briginshaw, BAT's Head of International Political and
Regulatory Affairs, insisted this was not the case Adeola pulled out a copy of the advertisement as proof.
Here are two posters from the Keep England Tidy campaign. Maybe installing new bins could also be an opportunity to communicate with smokers about quitting?
Recent Comments